Work
How we do it.
We follow a three-step approach to delivering meaningful results. As something we’ve carefully refined over time, our approach blends sharp strategic thinking, standout creativity, and flawless execution, underpinned by data and insight. From understanding the heart of your brand, to launching campaigns that cut through the market. Every step is designed to connect, perform, and make a lasting impact.
Strategy
We begin by building a solid strategic foundation to guide everything that follows.
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Brand Discovery: We explore your brand’s current position, values, and goals to understand who you are and where you want to go.
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Market Research: We analyse competitors, market trends, and audience behaviour to identify opportunities and challenges.
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Audience Profiling: We define your target segments with detailed personas, motivations, pain points, and preferred channels.
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Positioning & Messaging: We craft a clear brand positioning and messaging framework tailored to resonate with your audience.
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Channel Planning: We select the most effective platforms and media mix based on your goals and where your audience lives.
Creative
With strategy in place, we bring your brand to life through standout creative execution.
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Campaign Concepts: We develop strong creative ideas that align with your strategy and drive engagement.
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Visual Design: We create distinctive branding, graphics, and layouts that capture attention and reflect your identity.
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Content Creation: We produce high quality content across multiple formats: video, animation, photography, social assets, and more.
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User Experience: We ensure all customer touch points are intuitive, cohesive, and consistent, from digital ads to web design.
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Creative Testing: We test creative variations to determine what resonates best and refine accordingly.
Optimise
This is where strategy and creative come together to drive real-world results.
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Campaign Deployment: We launch across selected channels: digital, social, email, search, out-of-home, and more.
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Media Management: We manage budgets, targeting, and placement to ensure maximum return on investment.
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Performance Tracking: We set up dashboards and real-time analytics to monitor campaign performance.
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Optimisation: Based on data, we fine-tune creatives, channels, and spend to improve effectiveness throughout the campaign.
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Reporting & Insights: We provide detailed reporting and actionable insights to inform future activity and growth.
Our work.
I made my On-board Occasions TikTok reel go viral and significantly increased social media insights including views, content interactions, and follows by leveraging the strategic power of my marketing business, Floodlight Digital, all without spending a penny on ads. I applied Floodlight Digital's proven three-step approach: Strategise, Create, and Optimise. First, through deep strategic groundwork, I clarified On-board Occasions’ brand positioning, analysed competitors and audience behaviours, and identified the best platforms for organic growth, zeroing in on TikTok as a high-impact channel. Then, in the creative phase, I developed engaging campaign concepts, produced visually compelling content tailored for TikTok trends, and focused on storytelling that aligned with my audience’s interests. Finally, optimise, I deployed the reel at an optimal time, tracked real-time performance through custom dashboards, and continuously refined my approach based on what was driving the most engagement. This methodical, insight-driven process enabled me to build authentic momentum and turn a single piece of content into a viral moment that delivered measurable results.
Need a partner to elevate your brand?
Let’s make it unforgettable.
